The mission of
IULM
University
is
to create challenging professionals, able operators in international
backgrounds and markets, students fully qualified in business
communication and foreign languages. The University promotes training and
research following the stimulating directions suggested by the national
and international economic system, keeping a role of motivating force in
the cultural integration process in Europe
and
worldwide. The fields of excellence and high specialisation are: consumer
and services research, business communication and ICT, tourism, fashion,
cultural heritage and its exploitation, foreign languages for business,
economics, marketing and distribution.
 MASTER’S DEGREES DEDICATED TO TOURISM, CULTURE, MADE IN
ITALY
PRODUCTS,
FASHION AND DESIGN
IULM University offers five Master’s
degrees lasting one year, some of them dedicated to tourism, arts, Made in
Italy products, Italian design and fashion. The Master’s degrees offered
in 2004/05 are specifically: Management of the Made in Italy ; Consumption
and Communication of Fashion, Design and Luxury Goods; Travel and Tourism
Management; Literary and Technical-Scientific
Translation.
Master’s degrees at IULM offer to
graduates the chance to integrate cultural and professional education with
the learning of specific skills for a sector, activity or managerial role.
Each programme is open to 30-50 students and offers them a strong link
with companies and organisations that represent their field and career
opportunities.
Within the postgraduate offer IULM
organises refresher courses ‘Post-Experience’ for the improvement and
specialisation of professionals. Some examples of those courses are: “The
Quality Manager: Management and Communication of Quality”; “Corporate
Public Relations”; “Training Processes, Organisational and Relational
Development”.
MASTER’S DEGREES DEDICATED TO
CHINA
As of 2002, IULM University offers a Master’s Degree
specifically designed to prepare Italian graduates to the economic and
cultural interaction with China . This postgraduate course in “Language
and Communication for Companies Operating in China” – starting its fourth
edition – is built on the one hand from courses pertaining to the
linguistic, cultural and institutional area, on the other hand from
courses pertaining to the areas of communication and international
economics. The programme consists of lessons and a business placement in
Italian companies operating in China and with China . Students are
preferably selected among those already knowing Chinese language. Most of
the students of the previous editions found a job in the companies where
they got the placement or in other good companies interacting with China .
IULM University is also working on a project for a new Master’s
Degree designed for Chinese graduates, who will work in the framework of
economic and cultural relations between Italy and China . Using the
structure of the Master’s degree already existing for Italian students,
the one year programme aims to equip graduates with the knowledge of
business communication and of the functioning of enterprises, analysing
also the cultural, social and institutional framework in which they
operate. Lessons will be taken in Italian and/or
English.
DEGREE COURSES (BACHELOR’S DEGREES-UNDERGRADUATE) AND HIGHER
DEGREES (POSTGRADUATE)
The two campuses of Milano and Feltre (near
Belluno) have almost 10000 enrolled students. Two Faculties provide five
bachelor’s degree courses: “Interpreting and Communication” and
“Communication and Management in the Culture and Arts Markets” within the
Faculty of Modern Languages, Literature and Culture; “Public Relations and
Advertising”, “Communication Sciences and Technologies” and “Travel and
Tourism: Management, Cultures and Territory” within the Faculty of
Communication and Performing Arts.
Students wishing to continue
their education can chose, alternatively to a Master’s degree, a Higher
degree that lasts two years and gives access to a PhD. IULM offers four
Higher degree programmes: “Brands and Consumers – Communication and
Strategies”, “Consumer Trends, Trade and Business Communication”,
“Heritage and Cultural Events: Strategies, Management and Communication”,
“Television, Cinema and Multimedia Production”.
THE
RESEARCH
Professors and professionals teaching at IULM
are always involved in research activities, within various strategic
fields. In particular research is focused in the areas of excellence of
IULM University : consumer studies, business communication and ICT,
tourism, fashion, cultural heritage, foreign languages for business,
economics and marketing. Research at IULM consists of projects funded by
the university itself and of special projects funded by private and public
bodies.
cerein@iulm.it
http://www.iulm.it/
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